Product & Brand Marketing Manager, US Marketing

Position Overview:

Under the supervision of the Product and Brand Marketing Leader, this role is responsible for developing the seasonal brand plans and product marketing plans working together with Uniqlo’s global headquarter in Tokyo, all US cross-functional teams, and when necessary, external partners and agencies.

The aim of the role is to establish the Uniqlo LifeWear brand in the U.S. for Uniqlo UT, UTme! and Collaborations by developing robust seasonal plans as well as weekly templates incorporating both global directions and local business needs. Using the US market as the lead design market, you will be driving and testing new approaches to attract U.S. consumers with seasonal brand and product marketing strategies.

In this role, you will primarily be working cross-functionally with Merchandising, PR, Visual Merchandising, Retail Marketing, Global Creative Lab and E-Commerce Teams.

Job Responsibilities:

• Develop seasonal brand and product marketing strategies for Uniqlo UT, UTme! and designer collaborations
• Responsible for establishing the strategy and executing the key go-to-market tactics for the US to drive awareness and sell thru of key products
• Collaborate with Global Marketing team and cross-functional US teams to co-develop season and weekly marketing plans
• Provide direction and guidance on U.S. brand campaign, product copy, visual, and asset creation, and campaign rollout timeline
• Establish understanding of Uniqlo LifeWear with breakthrough communication that elevates the brand and supports Uniqlo key attributes through product marketing communication
• Ensure optimized product marketing communication for the US consumer for all product marketing materials
• Lead the development of creative, event, influencer programs as needed
• Conduct business analyses and post marketing campaign reviews
• Develop and execute brand event in flagship store and online
• Proactively leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendations
• Meet deadlines, leading internal teams, accurately budget/forecast, campaign analysis, and tracking/monitoring.
• Other duties as assigned
• Frequent in person collaboration

Qualifications:

• Bachelor’s Degree in Marketing and/or Communications required
• Minimum 3-5 years’ experience of brand, product or retail marketing/communications
• Experience with retail and consumer marketing required
• Experience in event marketing is a plus
• Strategic and creative thinker who is outgoing and an effective communicator.
• Must possess strong presentation skills.
• Excellent writing and organization skills.
• Proven ability to work independently with limited day-to-day direction.
• Must be detail oriented, resourceful, self-motivated, and proactive.
• Skilled at managing projects - resources, assets, budget, information and timeline
• Detail oriented, self-starter with a high level of accuracy
• Ability to handle multiple projects and work efficiently and effectively

Salary: $108,000 - $120,000 annually*

*The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position.

As an Equal Opportunity Employer, UNIQLO USA does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state, or local law.