Digital Manager – L’Oréal Paris

The Digital Manager’s role is own all aspects of the Lorealparis.co.uk website user experience: content and product uploads (in line with UK marketing calendar), integration and functionality of tools and services (global and local), technical fixes (on going testing and raising tickets), creation and optimisation of SEO content (supported by SEO agency), and performance reporting (using internal and industry tools). Working with brand marketing and channel teams to understand key themes, campaigns, product launches, seasonal messaging and how the site can support the end-to-end journey (homepage, PDPs, brand stories, tools) - briefing creative & copy where necessary.

You will work in synergy with UK and International teams, and agency partners, to uphold Lorealparis.co.uk as our digital flagship – ensuring best-practice functionality and content, timely uploads and accuracy of product catalogue and brand claims.

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.

In the L'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. Beyond our four iconic global brands, we have a unique brand portfolio including others like Essie and Carols Daughter.

A DAY IN THE LIFE

• Website Management: Ensure consistency of messaging, branding, imagery and smooth day-to-day running of the brand website – including content updates (working with brand team), technical fixes (raising tickets with agency).
• Search: Working with Global Team, CDMO and agencies to inform the strategic framework around organic and paid search. Working with category teams to ideate search topics in line with media campaigns and trends.
• Services: Integrate all global + CDMO tools & services on local brand site, ensuring excellence in execution, maximising discoverability and engagement/completion. Track performance & provide reports to local brand teams.
• Ratings & reviews: Managing the end-to-end process of generating ratings for all NPDs via our brand community and syndicating all reviews across our own website and retailer partners via Bazaar Voice.
• Reporting – Execution of brand level digital reporting, proactively managing optimisations based on learnings.
• Budget – Ownership of brand Digital Tracker, raising POs where appropriate and managing trend forecast.
• Online + Offline Activation - ownership of areas of the brand O+O Transformation strategy that touch the brand website i.e. ensuring correct usage of QR Codes and associated content via the Resolver tool. Advise on digital best practice to UK brand teams.
• Day to day support to brand team (and wider divisional digital team) - A ‘go-to’ person for all things brand website. Close alignment with NPD in order to support digital projects & activations, including help with uploading media content where needed.
• Market understanding - of competitor best practice, new tools, industry news.
• Innovation and Agency Liaison – Working with multiple functions across the business to onboard new innovative vendors and managing relations and spendings.
• Strategic focuses:
• Innovation Projects – Working across new innovation and third party tools with DMI, WSF, and CMO. (ie chatbots, Yieldify, WYNG etc.)
• Continue to widen understanding of digital topics across CPD and wider business, attend agency meetings where possible.
• Help lead select processes / relationships (i.e. webmastery) for CPD, by sharing best practice (activations & process) with other brand teams & digital contacts.

Who You Are

• Demonstrable experience in website management in a similar role
• Solid understanding and proficiency with digital reporting and analytics tools
• Digitally Native: you are curious around the different aspects of digital, content marketing and innovation. Keen to test, learn and innovate
• The ability to track the success of campaigns and initiatives to optimise budget and resource
• Entrepreneurial skills: ability to spot opportunities to drive and improve consumer engagement, whilst maintaining brand equity
• Ability to work in a matrix organisation and manage cross-functional initiatives and tasks
• The ability to achieve results with integrity
• Acting and leading with human sensitivity

What We OfferOur people are at the heart of everything we do and play a vital role in the success of our company. We are committed to offering you a package that is fair, competitive, and equitable to help support you to do what you love most, achieve your goals and become the best version of yourself.

Our range of optional benefits include money-saving offers and exclusive discounts, in addition to health & wellbeing support, development opportunities, flexibility, and leave entitlements. You will also have access to private medical and dental insurance, an enhanced pension, 25 days annual leave increasing after 3 years’ service, an online staff shop with up to 60% off products, access to incredible trainings and monthly talks, enhanced family leave provisions as well as up to 4 weeks paid fertility leave. We also have app partnerships with Thrive for mental health and Peppy Menopause support and an employee assistance service available to all employees for if and when you need it.

How We Recruit

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.

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