Brand Strategist, FB App
Brand Strategist, FB App Responsibilities:
- Continuing to build out FB App's Integrated marketing strategy
- Author and partner on a wide variety of marketing plans and briefs
- Strategically lead and collaborate throughout an entire marketing campaign process from brief to measurement report with internal partners and external agencies
- Bring the brand and visual identity lens to the creative, ensure we are applying our identity system
- Serve as a point of contact to review strategic and creative work from various teams across the org
- Identify and drive opportunities to extend outbound campaign thinking into strategic systems or guidance for others to leverage
- 7+ years experience in a brand or creative strategist role at a brand-side company or advertising agency
- Experience taking in myriad data, research and insights and distill it down to simple focused marketing strategies, recommendations and briefs
- Experience partnering with and guiding cross functional teams, creative teams and agencies, stewarding the brand and consumer
- Experience with culture and consumer brand trends and proven experience applying them to brand and marketing opportunities
- A self-starter who can thrive in a fast-paced and ever-changing environment
- A proven interest in the Facebook brand. Someone who sees the potential in our brand and product and actively uses the platform
- Experience working with or in highly matrixed organizations
- Experience operating independently, balancing high level strategic/creative thinking with detailed execution across multiple projects
- Experience problem solving and provide points of view in an ambiguous environment
- Experience implementing and optimizing brand architecture and identity
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
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Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.