Brand Strategist
TheTin is an established brand and technology agency formed in 2001. Based in London, but with a team in other parts of the UK and Europe, we thrive on creativity and technological empowerment, with clients across a variety of sectors, and specialising in the global professional services.
With a strong emphasis on R&D and continuous professional development, TheTin seeks a Mid to Senior Brand Strategist to enhance its team. TheTin offers flexible remote options and an inclusive, forward-thinking workplace.
You will ideally be based within a comfortable commuting distance of London. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their ethnicity, gender identity, disability, religion/belief, sexual orientation or age.
Job Description:
We are looking for an experienced Mid-to-Senior Brand Strategist who is used to working with large, global corporate and/or business clients, consulting, advising, planning and helping to implement solutions that qualitatively improve their brand, marketing and communications.
Our ideal candidate is both enthusiastic and measured, full of ideas yet who places the objective synthesis of other people’s ideas first, and is an absolute stickler for detail and accuracy, but who can clearly see how everything fits together within wider frameworks and systems.
The ideal candidate will have a broad range of skills that support and enhance our existing key client accounts and help develop new client engagements. From research and developing audience/business/landscape insights, to definition and planning, and seeing through execution and activation of solutions, this candidate will be able to communicate ideas clearly and compellingly at all levels, and with colleagues and clients alike.
We are looking for someone who can be the lead brains on branding projects and who is able to craft compelling copy and slides. Being able to demonstrate a power of persuasion will be one of their most important qualities.
At every opportunity, it is the role of the brand strategist that helps identify and articulate the value of the work being done by TheTin, reminding colleagues why we’re doing what we’re doing in terms of driving outcomes, and reminding the client of the value of what we deliver in helping to meet clearly stated objectives.
The role demands a creative yet analytical thinker who can continually adapt to support our clients in a range of different ways according to their changing needs. They will also be able to understand how to effectively translate thinking into practice, maximising the strategic effectiveness of brand communications across platforms and channels, especially digital.
Requirements
Key Responsibilities:
- Research, gather insights and produce analysis, logic and rationale that provides clear, actionable next steps in the client’s specific context
- Develop and implement brand strategies that align with client business objectives and market trends
- Collaborate with cross-functional teams within the client organisation to drive cohesiveness around the brand Participate in and help guide the creative process of copywriting, ensuring content is insightful and adheres to brand guidelines
- Create and deliver client presentations and participate in strategic discussions to refine branding approaches
- Proven experience in brand strategy across the creative continuum: Insight, definition, expression and activation.
- Strong understanding of digital channels and how to leverage them for brand storytelling
- Excellent communication and client relationship skills
- Ability to work collaboratively in a fast-paced, innovative environment
- A passion for technology and its potential to transform businesses
Circa £50-65k dependent on experience
Benefits:
- Remote First: We support our staff to work from home primarily & after passing probation we support short stints of remote work abroad. For this role the ideal candidate will find it extremely benficial to come in to the office once a week with the rest of the Strategy team
- Share Scheme: We operate a share scheme for all current members of staff that are with us for over a year
- Holiday: 20 days plus a day for every year you work up to 25 days, plus Bank Holidays, and a shutdown in between Christmas and New Year
- Bonus pot: Our staff are eligible to participate in a discretionary bonus scheme based on our annual targets
- Enhanced Parental Leave: Eligible employees on Maternity Leave receive full pay for 12 weeks. For Paternity Leave, we give full pay for 4 weeks