Brand Marketing Manager
About Us
AliExpress is part of Alibaba International Digital Commerce Group. Launched in 2010, AliExpress is an international marketplace enabling global consumers to buy directly from manufacturers and distributors in China and around the world. It is available in 18 languages, including English, Portuguese, Spanish and French.
Why Join Us
AliExpress elevates shopping with quality products and superior service, streamlining global commerce for SMEs. Imagine a career where your growth is limitless, collaborating on transformative projects with global impact.
AliExpress boasts a global team that spans various countries including China, Spain, the United States, Korea, Saudi Arabia, Brazil, among others. Wherever you are, you'll find AliExpress's spirit of innovation and collaboration.
What We Look For
At AliExpress, we seek passionate, dedicated individuals who thrive in collaborative and innovative environments. Ideal candidates are enthusiastic team players committed to learning and contributing. We value both strategic thinking and proactive execution. Join us, and let's explore limitless possibilities together.
Job Summary: We are seeking a Brand Marketing Senior Specialist/Manager to plan and manage impactful multi-channel marketing campaigns that magnify AliExpress’ brand value proposition in Italy. This role requires a fusion of creativity and analytical prowess, aimed at building brand awareness and trust.
Responsibilities:
● Based on the consumer insights and business objectives, create brand communication strategy and implementable annual marketing plan.
● Architect and implement holistic marketing campaigns across various channels, including television, social media, and offline events, prioritizing coherent communication of the AliExpress brand and its core values.
● Maintain and enhance AliExpress’ brand portrayal on all platforms, ensuring consistency and aligning with our global image.
● Manage daily operational interactions with creative agencies and marketing channels while overseeing campaign execution both internally and externally.
● Develop captivating creative concepts that resonate with, and engage, local market audiences.
● Conduct continuous market analysis, monitor consumer trends, and keep abreast of competitor strategies to position AliExpress as a market leader.
Qualifications:
● A proven track record with over 3 years of experience in multi-faceted brand marketing, executing successful campaigns across various mediums such as TV, events, social media, and other offline channels.
● Exceptional creativity and communication prowess, demonstrated through a portfolio of innovative campaigns that effectively translate AliExpress’ brand message to target demographics.
● A data-driven mindset, with a strong competency in leveraging analytics to set campaign benchmarks and refine channel performance.
● A proactive, results-focused approach, capable of driving initiatives forward amidst uncertainty.
● Prior experience in e-commerce, retail, or FMCG sectors is highly advantageous. Candidates with substantial agency experience are also encouraged to apply.
● Proficiency in English is a must. Chinese language skill is a plus but not a prerequisite.
● BSc/BA in Marketing, Advertising or related field
AliExpress is an equal-opportunity employer. We firmly believe in and practice non-discrimination and inclusion. We welcome and respect individuals from different backgrounds, cultures, communities, and perspectives. Our diverse workforce is a testament to our commitment to equality, ensuring that everyone has an equal opportunity to succeed and contribute.