Content Editor (Temporary Contract)
In the last few years, with Regionalisation and Omni Regionalisation, we took important steps to become more customer centric, gaining speed and regional relevance and upgrading our omni customer experience. Now, we in Region North Europe are taking next steps to accelerate towards our direction by streamlining our ways of working and reshaping our operations. To achieve our ambitions, deliver on our goals and create value for our customers, our colleagues play a key role. With clarified roles and responsibilities, we continue to execute with speed and adapt to the changes in the world around us.
Do you want to be part of making us succeed? This might be a great opportunity for you.
Job Description
As the Content Editor, you contribute to added customer value, a strong brand, and increased sales by ensuring customer relevant content execution for all local activities. You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work. You are responsible for creation of local content in email, push, social and hm.com and coordination with production teams to execute all local activities.
Key Responsibilities
- Be fully immersed in the local daily customer communications plan to understand customer need, purpose and effect of local activities.
- Closely collaborate with Media specialists and E-commerce teams to create the best customer relevant content, optimized for customer target groups, channel characteristics and best practice
- Based on global guidelines, templates and brand identity, create master briefs for email, hm.com teasers, push and social for all local activities. This includes writing copy in English and native language, securing a relevant product assortment selection and composing layouts in existing templates.
- Brief & coordinate with Regional Production Hub team so they can implement translations, versioning and publishing of local content.
- Point of contact for Media specialists, E-commerce team and regional production hub when it comes to creation of local AEM adaptations.
- Create variations of copy and content to enable AB tests in email, push and hm.com.
- Conduct analysis on how the local content performs for the different customer target groups and visualize learnings in a sharable format.
- Be fully immersed in the different customer target groups to understand how content should be crafted and composed in the most relevant way.
- Based on customer insights and data, secure that the content created is what the customer wants and what creates the best effect towards the set goals.
You are a content marketer with excellent knowledge of how to create compelling digital content for media channels and websites. You can write copy as well as create layouts based on brand identity guidelines. You have worked in retail or creative agencies with creation of marketing content for digital channels.
What you need to succeed:
- At least 3 years of working experience in content editor/ creation from creative agency and/ or in house fashion retail
- Great fashion copywriting skills in English.
- Experienced in composing content stories and assets according to tone of voice, brand guidelines and templates.
- Good understanding of content in digital channels such as email, push, social and websites
- Have experience from writing copy and creation of content stories for digital channels.
- Have experience from coordinating with many stakeholders and teams.
Benefits
We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.
Inclusion & Diversity
H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.
Company Description
H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.