Head of Marketing Strategy & Planning

Company DescriptionYou communicate easily and openly with your colleagues and enjoy being part of a talented and diverse team. Whether creative or analytical, you are attracted by our fascinating product: nature’s hardest substance yet most tender gift.

We work with the finest diamond cutters to bring customers the world’s most beautiful diamonds. Our diamonds inspire us to shine and we are committed to making a positive difference to the people and places we touch.

If you have the personality and skills to share our passion for all that diamonds can do, we’d love to hear from you. We’re the world’s leading diamond company – a unique luxury business that thrives on the creativity, passion and knowledge of our people.

To push our company forwards, we always need to think differently. We welcome diverse perspectives, people who spark fresh thinking and aren't afraid to challenge assumptions.

In return, we provide you with the space and support to grow and achieve your ambitions

Job Description

Reporting to the SVP, Marketing & Communication Officer De Beers Jewellers, the Head of Marketing Strategy & Planning, DBJ plays a key global role in collaborating with the De Beers Jewellers senior leadership in HQ and Markets to ensure the delivery of the business objectives.

The role’s focus is to enhance collaboration throughout the organisation and to provide steer to develop and deliver effective and efficient Marketing strategies that will grow awareness for our brand and iconic jewellery collections, while driving traffic to our channels (retail, ecommerce and partners).

With the SVP, DBJ, you will:

• Define and lead the strategic planning for global and, when applicable, regional Product and Marketing activities (the Business Plan and the 5 year Strategic Plan).
• Define and lead the deployment of the activation of the brand and of the collection across all marketing channels and ensure its excellence in execution through all markets to maximize brand awareness & ROI, as well as brand image.
• Define, monitor and report on Return on Marketing Investment.
• Champion and support alignment across departments

Brand and Business Transformation, Marketing Strategy: Be a catalyst for driving our brand and business transformation across markets and HQ teams, in particular Product, Brand and Commercial; defining marketing spend as an investment with a clear line of sight to business outcomes. Critical to the role’s success will be the ability to influence change, leading coordination and collaboration between marketing teams (responsible product, asset creations, media, pr), commercial (CRM, VM, training) and markets whilst also ensuring alignment.

Business Planning and Governance: lead the Marketing and Communication Strategic Planning across the departments under the leadership of the SVP, DBJ: 3 year strategic plan, FY business plan and revised planning. Ensure alignment with CCO, COO and Market leads to maximise marketing’s contribution to driving delivery of our commercial strategies and investment in marketing covering retail, wholesale, franchise and online.

Marketing Operations: Under the leadership of the SVP, DBJ, drive the end-to-end execution of multi-channel marketing campaigns, including concept development, creative direction, messaging, and media planning.

Investment appraisal and reporting: Global responsibility for supporting the effective allocation of marketing investment across brand and marketing; ensuring its alignment to our strategy and taking a holistic view to advise on where we invest, the appropriate returns to target, measuring success and ongoing budget optimisation by channel, campaign and product category. Global responsibility for reporting on our KPIs.

Brand Guardianship: champion and contribute to protecting the brand's identity and values across all marketing communications, maintaining consistency and authenticity in messaging and imagery.

Cross functional collaboration: Working closely with strategy, procurement, commercial finance and the executives to set appropriate guardrails for investment, strategy and processes ensuring the right business returns for marketing investment.

Ways of working: Governance across brand and marketing teams will be a key component of the role, ensuring ways of working, accountabilities and responsibilities are well defined; setting us up for success and pulling together to deliver our strategy. Brand Officer and more widely across the business; as well as reporting on adherence to agree ways of working and opportunities to enhance these.

Should we receive a high number of suitable applications this listing may be closed early

Qualifications

• Experienced within the broader luxury consumer space (jewellery is preferable).
• Experienced strategic top-down thinker and experienced in applying frameworks and models to structure information, and with ability to deep dive for verification of logic/assumptions.
• Experienced with Retail and Digital channels
• Experienced in leading/facilitating situational assessments, root cause analysis, evaluation of strategic options and in business case development.
• Strong financial acumen
• Experienced in communicating complex and multi-faceted concepts/ideas to senior stakeholders.
• Possess a high level of commercial acumen; using data to inform strategic action and management of significant budgets.
• Deeply analytical and highly numerate; able to engage in depth with Marketing, Commercial Finance, Strategy and Data teams.
• Open to new trends and understands how technology can deliver competitive advantage.
• Applies creativity and innovative thinking to produce sustainable solutions.
• Scans the environment & demonstrates comprehensive understanding of the strategic issues affecting the organisation.
• Excellent written and verbal communications skills.
• Understanding of consumers, particularly Millennials and Gen Z.
• Manage budget effectively.
• Proficiency with Microsoft Office suite.
• Proven leader and catalyst of change in an organisation
• Adheres to company values
• Strong stakeholder management including leadership and partners
• A track record of effectively delivering solutions to the business, including strategic, tactical, project and operational
• Willingness to travel

Additional Information

• A great working environment
• Fantastic pension scheme
• 27 days of holiday + bank holidays with the opportunity to buy or sell 5 more days
• Private Healthcare
• Mental health is a top priority for De Beers Group - we offer free subscription to Headspace and have mental health first aider
• Competitive salary
• Your Choice membership discounts
• Employee share schemes
• Staff discount
• Flexible benefits package

Who We AreDe Beers Group is a company with a rich history and a sparkling future. Since 1888 our experts have searched the world for nature’s most precious gem. Our diamonds bring beauty to the world. But we think they can do so much more. We want our diamonds, and our business, to make life brilliant – for our people, our customers and the world around us. Venetia Mine is part of De Beers Group Managed Operations Business which integrates mines, operations and support functions in the De Beers Group producer countries of Canada and South Africa to shape a safe, sustainable future for De Beers Group’s people, shareholders, communities and partners.

Safety

Safety first is a way of life for us. We are unconditional about the safety, health and well-being of our colleagues, at work and at home, and about that of the communities where we work. We aim to lead the industry by investing in innovation to protect people, who are at the heart of our business. Our high performing teams take accountability for their own and others' actions, work collaboratively, and always show care and respect.

Inclusion & Diversity

We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are. We provide equality of opportunity to enable everyone to fulfil their potential. Referrals incentive applicable: This opportunity is open to a paid referral incentive according to the Referral Policy. Referral incentives are applicable to De Beers Group internal employees only.

Building Forever

Sustainability is at the heart of our decision-making – it is how we do business. Building Forever is key to our purpose as it represents our ambitious and holistic sustainability framework and is central to our ability to deliver long-term value to our communities and partners. This shapes how we protect our social and environmental license to operate, build a long-term legacy in our host communities and earn consumers’ trust in our diamonds that they can wear with pride.

Background Checks

Successful candidates will be required to complete background screening which may include a criminal check and validation of qualifications