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Influencer Marketing Coordinator (FTC)

Posted on May 24, 2024
Freddie's Flowers was founded by Freddie Garland in October 2014 with one ambition: to change people's relationship with flowers. We believe flowers aren't only for grand occasions, but they make every day special, inspiring creativity and sparking joy.

Our starting point was our direct-to-consumer subscription model, helping us grow a loyal UK following. We launched in Germany in 2020, and then in 2021 we secured significant backing from The Craftory, a like-minded purpose-led global investment house, helping us expand, develop and grow. 2023 saw us start our gifting service - bringing the best of Freddie's Flowers to everyone who needs it (even last minute!).

From the seed of an idea we continue to flourish; we're now a B Corp organisation, certified Carbon Neutral (by the Carbon Trust) and we're expanding internationally. And our founding mission remains unchanged - to change the world of flowers, and to change the world with flowers.

About The Role:

We're looking for an Influencer Marketing Coordinator to join the team at Freddie's. You will be responsible for identifying, engaging, and managing relationships with influencers across various platforms to drive brand awareness, engagement, and ultimately, sales.

6 month FTC with view to go permanent

What You'll Be Doing:

  • Identify and research potential influencers and content creators who align with our brand values, target audience, and campaign goals
  • Reach out to influencers via email, social media, or other communication channels to establish partnerships and negotiate collaborations
  • Manage influencer relationships, including content briefing and product delivery
  • Coordinate the creation and delivery of content assets, ensuring alignment with brand guidelines and campaign objectives
  • Track and analyse campaign performance metrics, providing regular reports and insights to optimise future campaigns
  • Stay informed about industry trends, best practices, and emerging platforms to continually enhance influencer marketing strategies
Requirements
  • An excellent communicator and relationship builder
  • A highly organised, detail-oriented self-starter
  • A keen interest in social media, social trends and the digital landscape
  • German language skills are an added bonus
Inclusion:

Freddie's Flowers recognises our success is dependent on the success of our people. Freddie's Flowers is committed to creating an inclusive work environment with a diverse workforce where everyone feels safe and valued. All applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

Benefits

  • Option to buy extra holiday days
  • Discounted flowers for friends/family
  • Hybrid Working- Minimum 2 days a week in our Battersea Office
  • Learning and Development Support
  • Cycle to work scheme
  • Employee Assistance Programme
  • MediCash Plan
  • Health and wellbeing sessions with The Mind Clinic
  • Team socials and events
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