Loyalty Manager

Our Story

Simply put, we make great jeans and all the cool stuff you wear with them. And, beyond our devotion to premium denim, we believe in putting people and planet first in everything we do from our commitment to sustainable production to our focus on broadening opportunity and building belonging.

Whether you’re taking the first step in your career or are looking for an exciting new opportunity, we have a wide array of challenging and creative roles for you. We foster a collaborative, community-driven and innovative environment in our stores, home office, and distribution and call centers. Want in?

We’re proud to have been recognized as an industry leader in:

• America’s Greatest Workplaces for Diversity (Newsweek, 2023)
• America’s Greatest Workplaces for Women (Newsweek, 2023)
• Best Employers for Diversity (Forbes, 2022)
• Best Employers for New Grads (Forbes, 2022)
• Best Place to Work for LGBTQ+ Equality (The Human Rights Campaign Foundation, 2022)

Madewell is looking for a highly motivated and experienced Loyalty Marketing Manager. This role will partner closely with the Director of Retention Marketing to define the loyalty program vision and strategy, building an industry-leading member experience. This position will include quantitative and qualitative program measurement, project management and execution of initiatives. Expertise in loyalty marketing at an eCommerce company and a demonstrated passion for the Madewell brand is preferred. Please note that this role will be onsite for 3 days

Responsibilities:

• Responsible for day-to-day management of the Madewell Insider loyalty program, developing strategies and executing campaigns to grow the Insider program and drive retention among top customers.
• Define measures of success and KPIs to closely monitor program performance
• Report out consistently to leadership on program performance, sharing insights into member behavior, benefits and offer results.
• Own loyalty test strategy and roadmap (A/B tests, incrementality studies, etc), analyzing results and optimizing based on findings.
• Manage relationship with loyalty program vendor, working closely with internal product and tech leads to manage loyalty member data and builds for new program functionality.
• Collaborate with creative team on loyalty program collateral, providing clear creative briefs for new assets and ensuring that loyalty creative across all customer touchpoints is effective and clear (email, site, instore, social, etc)
• Partner with key stakeholders across the organization (E-commerce, Creative, Merchandising, Tech, Stores, Finance and Operations) working cross-functionally to drive forward loyalty initiatives.
• Serve as a loyaltythought-leader, maintaining a deep knowledge of loyalty landscape, trends, and competitive insights to inform program evolution.

Qualifications:

• 5+ years of loyalty or retention marketing experience
• Bachelor’s Degree required, Marketing preferred
• Experience with a loyalty program platform (Ex: Merkle, SessionM)
• Experience working in data analytics tools (Ex: GA360, Adobe Analytics, PowerBI)
• Experience with a Customer Data Platform (Ex. Experian, Acquia)
• Experience in email marketing is a plus
• Excellent communicator with strong problem-solving and strategic thinking skills
• Strong data analysis skills required
• Proficient in Excel (VLOOKUP, pivot tables, etc) Powerpoint and OneDrive
• Passion for loyalty programs, analytics and the retail industry

We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact. We’re always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams.

Benefits + Perks

• Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
• Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
• Flex Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday year-round.
• Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
• Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.

Note: Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.

At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group’s competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.

One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.

JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.