PPC Specialist
Job Title: PPC Specialist
Industry: Marketing/Advertising
Location: Hybrid - 3 days per week in-office / Downtown Chicago, near the Old Post Office
Compensation: $70-$100K USD
THE OPPORTUNITY:
As a PPC Specialist, you will have the opportunity to develop and optimize paid search strategy across various industries, driving the company’s success and growth.
The ideal candidate will possess strong analytical skills, a deep understanding of SEM best practices, and a passion for driving results through data-driven decision-making. Effective communication and attention to detail are key.
The team values collaboration, innovation, and a relentless pursuit of excellence in delivering high-quality volume to our valued partners.
As a PPC Specialist, you will:
- Develop and optimize paid search strategy across a rapidly growing number of industries.
- Own performance outcomes for specific accounts, developing a deep understanding of KPIs impacting P&L.
- Build scalable processes that can be seamlessly incorporated across multiple verticals.
- Outline Paid Search strategy for new verticals by identifying key topics and overseeing account structures.
- Facilitate business development pitches by translating account performance into growth and optimization opportunities for our partners.
- Maintain an A/B testing pipeline to deliver insights and drive strategy; strive to constantly improve upon account performance, iterating on wins and learning quickly from losses.
- Liaise with Google account management team to remain on the cutting edge of Ads trends.
- Monitor and react to performance trends in Google and Bing Ads to increase our competitiveness in SEM space.
- Prepare and present performance reports, continuously identifying areas of potential optimization.
- Routinely conduct and update competitiveness analyses in the verticals we participate in and identify opportunities to test and improve keyword coverage and ad copy.
This is a hybrid role. The team works out of our downtown office 3 days per week, with the opportunity to work remotely 2 days per week. This is not a fully remote position.
YOU ARE/HAVE:
As a Junior PPC Marketing Specialist -
- A university degree - preferably B.Sc.
- Graduated magna cum laude or High SAT/GMAT score
- Minimum 1 year of proven experience managing paid search campaigns
- Excellent analytical decision-making skills
- Full proficiency in data analysis tools and Excel
As a Intermediate-Senior PPC Marketing Specialist -
- Minimum 5 years of marketing experience, direct experience with bank marketing preferred
- Have a high level of expertise in acquisition and growth marketing tactics
- Strong Excel skills
ABOUT THE COMPANY:
The company is a leader in data-driven customer acquisition, delivering top-tier SEM-originated traffic through best-in-class technology, industry expertise, and digital marketing best practices. They have built and sold $1Bn+ revenue digital marketplaces, managed $250MM of annual ad spend, and developed strategic partnerships with Fortune 100 clients across numerous industries. Passionate about delivering high-quality volume to valued partners, they excel in driving results through innovation and collaboration.
WHY JOIN US?
- Growth Opportunities: Opportunities for professional growth and career advancement. Within a dynamic and entrepreneurial team, you'll have the chance to take on new challenges, expand your skill set, and progress in your career path.
- Impactful Work: You'll play a pivotal role in optimizing paid search strategy and driving customer acquisition through SEM-originated traffic. Your contributions will directly impact the company's success and growth trajectory, offering rewarding work where you’ll continue to develop your skills within a smart and successful team and high-growth company.
- Innovative Environment: Known for its innovative approach to data-driven customer acquisition and digital marketing, you'll be part of a team that embraces cutting-edge technology, industry expertise, and best practices to deliver top-tier results for clients.
- Collaborative Culture: The team values collaboration, innovation, and excellence. You'll work alongside talented individuals who are passionate about delivering high-quality volume to partners and driving results.
- Competitive Compensation: This role offers competitive pay aligned with industry standards. Additionally, the company provides performance-based bonus payouts, expansive benefit options, flexible PTO, 401K match, and more, ensuring that employees are fairly rewarded for their contributions.
- Learning and Development: Joining this role provides opportunities for continuous learning and development. Whether you're a junior professional looking to gain hands-on experience or an intermediate-senior marketer seeking to further refine your skills, the company offers resources and support for personal and professional growth.
- Positive Work Environment: The company is committed to building an inclusive and supportive work environment, free of discrimination and harassment. By fostering a culture of mutual respect and collaboration, employees can thrive, contribute their best work, and feel valued and appreciated.