Social Media Lead

Social Media Lead

Department: Marketing

Reports To: Digital Marketing Manager

At Zaner-Bloser, we create tools for educators that help elementary students become more joyful, creative learners and communicators. We support teachers’ efforts to inspire “aha” moments—moments of discovery, accomplishment, pride, surprise, delight—that reward students and help them realize the power of learning. Our portfolio of PreK–6 resources helps students build the critical foundational skills they need for success in school. Used independently or together, Zaner-Bloser materials help educators build community and confidence in any context, creating the conditions for moments of discovery and understanding to thrive.

Position Summary:

The Social Media Lead is responsible for overseeing and optimizing strategic social media initiatives to maximize brand awareness and conversions. Responsibilities include managing Zaner-Bloser’s social media strategy and tactics, ensuring organic and paid social media receive high engagement and drive new followers, and analyzing campaign performance for optimization recommendations.

Essential Duties and Responsibilities:

• Develop a strategic approach to content ideation that aligns with our business objectives and is informed by our buyer’s journey, personas, analytics, and industry trends
• Leverage social media listening tools to monitor brand mentions, industry trends, and competitor activities, and use the insights to refine strategies and identify opportunities for engagement and acquisition
• Advise product experts, copywriters and designers on paid and organic social media best practices to ensure content is accurate, engaging, and optimized for performance
• Stay current with social media best practices and evolving platforms and technologies
• Schedule organic and paid social media campaigns and maintain content calendar
• Monitor and respond to comments from users across social channels
• Change agent comfortable with proposing process improvements and efficiencies
• Track success of organic and paid social media campaigns from goal setting to defining and tracking social media KPIs

Education and Experience:

Bachelors’ Degree in Marketing or related field with at least 5 previous years of direct work experience in social media or similar digital marketing field

Qualifications:

• 5+ years of hands-on social media experience
• In-depth knowledge of social media platforms, algorithms, and best practices
• Proficiency in using AgoraPulse or a similar social media management software
• Ability to manage multiple projects simultaneously
• Content writing experience a plus
• Highly motivated with ability to thrive in a fluid environment with multiple stakeholders
• Organized with a high attention to detail and ability to meet deadlines
• Strategic thinker with intellectual curiosity
• Strong work ethic with a growth mindset