Specialist, Social Media Content Creation – Contract – Remote
THIS IS A CONTRACT ROLE THAT WILL RUN THROUGH THE END OF 2024, WITH A POSSIBILITY TO EXTEND. REMOTE CANDIDATES WILL BE CONSIDERED.
Specialist, Social Media Content Creation
300176
CANDIDATES MUST SUBMIT A LINK TO THEIR TIKTOK CHANNEL THAT DEMONSTRATES EXPERIENCE CREATING COMPELLING CONTENT AND DEMONSTRATES EXPERIENCE WITH FOOD STYLING IN ORDER TO BE CONSIDERED FOR THE ROLE.
You know us as the food and beverage company behind a lot of your favorites like Stouffer’s, Nestle Toll House, Coffee mate, Lean Cuisine and DiGiorno, as well as new discoveries like Sweet Earth and now Perrier and S.Pellegrino! Across our organization, we’re creating a workplace where collaboration is important, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day.
POSITION SUMMARY:
Do you see yourself as someone who thrives at creating engaging social content and has a passion for comfort food? Most specifically mac and cheese and lasagna from the brand you know and love, Stouffer’s? If so, this is the role for you! The Specialist, Social Media and Content Creation for Stouffer’s is a new role on our Social Media team responsible for creating relevant content, communicating the brand’s voice, and reimagining how we engage Gen Z and Millennials. The ability to drive ideation and creativity will be critical, while supporting in the development and execution of a unique social strategy. This includes developing breakthrough content, engaging with brand fans, communities, like-minded brands, creators, and more across the platform to drive growth and relevancy. This is an exciting opportunity to join an energetic and creative team, and play an important role in driving engagement with Stouffer’s fans and beyond.
The approximate hourly pay for this position is $45.00 to $49.00/hour. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and abilities as well as geographic location of the position.
PRIMARY RESPONSIBILITIES:
- Social Listening and Strategy
- Social listen across TikTok to identify relevant trends to develop and execute content that allows the brand to be top of mind for our community
- Execute upon the Stouffer’s organic channel and content strategy by bringing forward constant ideation, identifying ways to drive engagement through owned content and participation in relevant trends/cultural conversations adhering to the brand voice
- Execution and Engagement
- Produce and edit compelling TikTok content that drives engagement and keeps Stouffer’s top of mind across the ever-evolving social media landscape
- Lead brainstorms in partnership with brand community manager to identify new opportunities for engagement and content creation
- Plan and publish organic social content on TikTok as assigned, including the writing of organic copy
- Collaborate in monitoring and moderating all social mentions of brands across TikTok to protect the brand, inform reporting, and identify engagement opportunities
- Collaborate with Community Manager to help identify opportunities to engage real-time with consumers on TikTok who interact with brand social channels in positive conversations
- Collaborate with Community Manager to help identify influencers and creators who organically engage with the brand, within frozen food or other relevant categories that would be a good fit for brand programs and partnerships
- Identify key consumers to strategically execute surprise and delight opportunities to build relationships on social media
- Integrated Marketing and Cross Functional Collaboration
- Continuously collaborate closely with Community Manager and brand team to execute strategy, ideate, and more
- Bring forward social-led activation ideas, and collaborate with Community Manager to develop and execute
- Amplify engagement opportunities that come from experiential or PR activations. Collaborate with Community Manager to deliver quarterly reports on performance and present to key stakeholders
- Collaborate with stakeholders on legal process for social sweepstakes/contests in collaboration with the brand team
- Bachelors Degree preferred, not required
- Minimum of 1-3 years experience in social media management representing a brand or organization
- Strong content creation skills that are distinctive and reflect the brand’s voice
- Demonstrated ability to think creatively and have a strong understanding of culture
- Proficient with content creation tools and technologies, including but not limited to iPhone, Canva Pro design, TikTok/Reels video editing, CapCut, InShot, Photoshop, etc.
- Platform expertise in TikTok, Instagram, and more
- Exceptional understanding of the social media landscape, social analytics tools and metrics
- Exceptional communication (written and oral) skills
- Experience successfully managing multiple projects simultaneously, collaborating and working successfully with multiple stakeholders and teams
- Required travel to Arlington, VA at the beginning of the contract for training/onboarding and quarterly for meetings/training
- Experience with light food styling
- Experience using Sprinklr social listening and publishing
- Previous experience working with large brands and partner agencies
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