Sr. Manager, Premium Insights
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Job Description
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.
Understanding, identifying, and measuring business performance and growth drivers is an extremely important part of the decision-making process throughout LinkedIn. The Insights & Analytics (I&A) team in the Measurement Insights Data Analytics (MIDA) team is looking for a Senior Manager to lead Premium Insights. This person will be responsible for creating and managing scalable reporting and dashboards that monitor marketing KPIs, as well as uncovering actionable insights to drive incremental growth for Marketing. They will collaborate closely with cross-functional teams to influence strategy and identify growth and optimization opportunities for our Premium marketing investments.
Responsibilities:
- Develop and maintain scalable reporting dashboards to track key marketing KPIs, providing actionable insights to drive incremental growth for our Premium business unit.
- Partner with Data Science and Engineering teams to design and build source of truth data tables. Maintain and improve the accessibility and understanding of the core data and KPIs.
- Work with and manipulate large, complex data sets for report creation and execution of analyses.
- Lead the analysis of marketing performance data to identify trends, opportunities, and areas for optimization.
- Collaborate closely with cross-functional teams to influence marketing strategy and data-driven decision making.
- Drive the reporting implementation of advanced measurement capabilities like modeled attribution and media mix modeling to enhance our understanding of marketing effectiveness and incrementality.
- Build strong relationships with global marketers and cross-functional partners to provide strategic advice on LinkedIn’s marketing performance and operational efficiency.
- Solve challenging business problems creatively, efficiently, and independently, especially when faced with time and operational constraints or ambiguity.
- BA/BS degree or equivalent work experience
- 4+ years of experience with Tableau or similar visualization tool
- 4+ years of experience analyzing data sets using SQL and/or Hive
- 6+ years of experience in marketing analytics, data analysis, or similar role, preferably within a technology or digital marketing environment
- Experience and comfort with using and analyzing large datasets, as well as with data visualization tools like Tableau.
- Proven track record of analyzing and translating data into actionable insights and recommendations to drive business growth. Has demonstrated the ability to derive and prioritize the most pertinent strategic insights to influence business strategy and outcomes.
- Excellent communication and stakeholder management skills, with the ability to present complex data findings in a clear and compelling manner to non-technical audiences.
- Understanding of marketing measurement capabilities like modeled attribution and media mix modeling.
- Ability to prioritize, project-manage, problem solve, and drive progress forward under pressured timelines.
- Data Analysis and Visualization
- Strategic Thinking
- Problem Solving
- Cross-functional collaboration
- Stakeholder Management
The pay range for this role is $115,000 to $180,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits..
Additional Information
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.
Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf.
Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
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LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
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Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to accommodations@linkedin.com. This email box is designed to assist disabled job seekers who seek a reasonable accommodation to the application process. Emails sent for non-disability related issues, such as following up on an application, will not receive a response.
In your email, please include the following: (1) confirm you have a disability; (2) identify the disability-related limitation that needs to be accommodated, and (3) if known, describe the specific accommodation requested for the disability-related limitation. A response to your request may take up to three business days.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
This document provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://lnkd.in/GlobalDataPrivacyNotice